How can I look better when I’m being photographed? People ask.

Because there is no active verb to express “being photographed”, we use the passive voice. This conveys that something is being done to us as opposed to us doing something ourselves.

Being photographed should not be a passive action.

We don’t say Kate Winslett and Leonardo di Caprio are “being filmed”, we say they are filming or acting. They are performing for the camera.

So let’s stop “being photographed” and start “performing for the camera”. Let’s stop being victims of the camera and take control of the images it sees.

The camera can only photograph what we choose to show it. A Look Good on Camera photo-shoot will give you the skills and techniques to present the camera with images of yourself that you want to see in the photographs that it produces.