Gaining the confidence of our clients is essential if they are going to look their best in the photographs we produce. Only when I have a mutual rapport with my client will they be able to give the camera the freedom of facial expression necessary for any form of people photography.

Trust and confidentiality are fundamental in gaining that confidence. Our clients know that that we are “on their side” and that we will work with them to achieve whatever they want.

Throughout my career as a practising clinician I was obsessional about patient confidentiality. I believe that confidentiality has to be absolute. The very fact that someone had come to see me was confidential, let alone the reason for, or content of, that consultation. It was not for me to decide what my patient would want me to divulge and what they would want me to keep confidential. Some people are prepared to discuss their most intimate medical history with strangers while others prefer to hide quite common and trivial things from their closest friends and family.  

I believe that the same principles should hold for a photographer and have therefore added a section on Client Confidentiality on the About Us page of the website. I know that some other photographers do include a Client Confidentiality clause in their Terms of Business. For publicity seeking extroverts that may seem somewhat strange, but there are people who find having their photograph taken almost an invasion of their privacy. Yes, there really are people who are incredibly camera shy. It is this latter group that benefit most from a Look Good on Camera photo-shoot. Confidentiality is therefore vital to our business.

So you can be assured of our absolute discretion before, during and after your photo-shoot.

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