Yes of course it’s important to have something behind the tinsel, but so often we, and our products, are judged on presentation, presentation, presentation.
Over the years I’ve worked with a number of highly successful people in business and public life. Because their expertise is not in media or advertising, such hard working and talented individuals often shun personal publicity due to their negative perception of their own image. Just the simple request for a photograph from a local paper can send them running for cover.
Business people and politicians cannot be expected to have film star looks or the dazzling Hollywood dental smile. They can however learn how to appear relaxed and genial, thereby giving an impression of someone real, open and genuine. Being uncomfortable and wary in front of the camera produces the opposite effect.
It is quite extraordinary how many people in the public eye appear to care so little for their physical image. Changes in facial expression, posture and body language cannot make an individual less corpulent or less wrinkled. They can however achieve a remarkable transformation of image and public perception even for the least obviously attractive subject.
Too often top people rely on their PA to provide the media with an old unimpressive photograph that was on file somewhere. Why don’t they make a concerted effort to work on their photographic image and acquire some really good images in the process?
If you feel you or your staff could benefit from our services why not give me a call. I can accommodate groups by going through the principles of looking good on camera in a seminar, and then having a one to one photo-shoot with each person in turn. It’s a great confidence builder and people find it a lot of fun.